It’s been just over 30 days since the Digital team launched the freshly revised Elanco Careers page.
This page went through an Elanco UX (User Experience) review before the creative agency and development stages, taking a look at what improvements we could make for users and potential future candidates. We look at where the brand is at, any concerns, where stakeholders see the brand going in the next year, and even explore innovative ideas that we can help make a reality.
In today’s world, we need to make sure that we give our customers the best experience we can.
Our goal should be to make their journey flawless, smooth, and something they’d be excited to tell others about.
Let’s take a look at what was done…
Improvements made:
We brought the Elanco opening statement up to the top for more attention.
We also added search filter buttons for open positions to make it quick and easy for candidates to search.
We added a “View LinkedIn” job posting button - a very familiar platform for professionals and networking.
(We added all of the these above the fold for approximately 73% more visibility.)
We also added benefits around why candidates would want to work at Elanco, making a more personal connection to our readers.
We moved up Diversity and Development on the page, helping ensure candidates that these topics are a priority to our culture.
View before and after here
So, how did those improvements measure up? Take a look!
Measurements on improvements:
New users to the page increased by 46%
Overall sessions to the page increased by 52%
Average time spent on the page increased by 137%
Engagement to new LinkedIn job button vs. company link increased by 228%
The new job search buttons engaged users with 5,582 clicks
Engagement in all clicks to the page increased 22,300%
Even seemingly minor changes can help make a big difference in users’ lives.
We can take a look at UX within websites, promotional materials, events, and products.
We can even incorporate UX into meetings, teams or organizations that wish to run more smoothly.
If you’d like to get information on a UX review, reach out to Jaycee Mey in Digital IT.