I suspect you have heard the words “Digital Transformation”, often linked to the corporate strategy.
As an IT organisation, the words Digital Transformation present a tremendous opportunity to re-position IT, placing a heavier emphasis on value creation through the design and delivery of innovative digital products, services, and insights.
A common mistake when targeting Digital Transformation is to simply add technology to an existing traditional business model. This approach can certainly drive value through digital efficiency, but true Digital Transformation must rethink the business model itself, potentially resulting in market disruption.
Thankfully, as demonstrated by many external case studies, Digital Transformation does not need significant investment and/or resources to be successful. In my experience, successful Digital Transformation initiatives start small, with a clear outcome and focus, the required sponsorship, and a ruthless desire to execute and learn, prior to scale.
Linked below is a short video presentation that describes an approach to Digital Transformation, encompassing many of the concepts we have discussed as part of the IT Strategy, specifically Outcome over Output and Products over Projects. Having the right approach (a digital operating model) is a critical prerequisite when looking to innovate and deliver customer-centric digital products.
The approach highlighted in the video encapsulates the thinking from multiple sources, specifically a recent presentation from Chris Shinkle a Product Manager at SEP.
